We were aware that Michelle Obama would be starting the second leg of her European book tour in Copenhagen and were eager to find an opportunity to work with her. Mrs Obama’s stylist Meredith Koop had personally expressed a desire to work with a local Danish brand in line with her Copenhagen event - and we were honoured to be chosen as an option. Over the last month we have worked closely with Meredith and Michelle to create a custom look that is true to both our DNA and Michelle’s style. As an activist, mother, writer we feel Mrs Obama shares many of the same values as Stine Goya – we are both focused on the empower women and providing the necessary tool for an individual to feel confident and themselves in every endeavor.
'For us, Michelle represents everything we strive to represent through our collections – strength, intelligence, independence, confidence – she possesses a vivacity and spirit like no other! Her role as an activist, mother, writer shows the multiplicity of the female spirit - we are so honoured to have been considered to work with her for the European tour.'
- Stine Goya Hertz, Creative Director